Dear Grateful Dead (whatever that means anymore),
Grateful Dead, we need to have some Real Talk. What are you doing, Grateful Dead? Do you even know? Is there a plan here? Was there ever a plan? If there was a plan, did everyone sign off on it?
You captured magic in a bottle, and you did it righteously. Instead of a cut-rate Fake Jerry, you went with a guitarist who has spent his entire career trying his hardest not to be Garcia. It would be pretentious to invoke the story of the Prodigal Son, but it applies. Bruce provided a link back to the many, many keyboardists your organization has tragically killed. Chicago is where it all ended so abruptly.
The show will be on July Fourth because the Grateful Dead is an American rock and roll band.
You have captured interest and demand and enthusiasm because of the story you are promising to tell: we don’t know the plot, but the themes are universal. No one knows how you’ll sing, but we know it’s a good song.
An analogy: Marvel has the second Avenger movie coming out this summer, in which the world is once again saved via handsome actors punching computer graphics in the face. People are very excited for it and the grosses for opening weekend are projected to be enormous.
But: if the opening weekend numbers are massively, enormously, stupendously higher than predicted, Marvel will increase the number of showings and screens. They will not–under any circumstances–put out a cobbled-together mishmash of deleted scenes, alternate takes, and Steve Kimock and attempt to market it under the Avengers name.
Am I making sense? Take the Chicago lineup to San Francisco and DC. Or, don’t. None of you owe anything to anyone. But Bobby, the drummers, one of the Phishes, and John fucking Mayer isn’t selling out a stadium. It’s a great Thursday afternoon jam on the Bonaroo Jam Stage sponsored by Red Bull, but not two nights at the new Niners’ place.
Have you heard the story of the golden goose, Grateful Dead? One day, a farmer discovers that one of his geese is made of gold, and lays golden eggs. I’m rich, the farmer thought, and then the goose killed him, as it was now made of gold, and weighed around 300 pounds (troy.) That golden goose cut a swath of destruction through the village, using its dense wings to bludgeon children and pets to a pulp and snapping the leg bones of horses with one swing of its neck.
“What can we do?” the villagers cried.
“Perhaps it will rust,” one of the villagers said.
“It’s gold, idiot. Gold doesn’t rust,” one of the other villagers said.
“H0w was I supposed to know that?”
“That is common knowledge,” said a fourth villager. “But we don’t need the name-calling.”
And then the goose ate everyone.
What can we learn from this, you ask? The lesson is clear: kill the golden goose immediately. The very second you lay eyes on a golden goose, call in an air strike.
You were actually being helpful right up until the point you went insane.
I know, right?
…
Anyway, Grateful Dead: we love you and don’t fuck this up.
Sincerely,
TotD